With this campaign, we wanted to address the common struggles students face when it comes to travel. Many want to surprise their families but simply can’t afford a round-trip ticket, while others find themselves unable to convince their parents to pay for flights to destinations their family doesn’t agree with. Additionally, some students can only afford a one-way ticket, leaving them scrambling to figure out how to get back home. AAdventure Student Loyalty Program will allow students to decide where and when to travel effortlessly while enjoying special prices and also earning offers based on their loyalty.