SUNBRIGHT

BRAND IDENTITY - CREATIVE DIRECTION - GRAPHIC DESIGN

This project consisted of creating a fictional brand. My idea was to bring to life a solution to help individuals who struggle to find a sunblock that meets their skin characteristics. I named it Sunbright, and whether it’s sensitive skin or an active athletic life the product aims to customize a sunblock to one’s specific needs. With a simple 10-question questionnaire, customers will ensure a final product tailored to their skin characteristics. 

CUSTOMIZABLE SPF PROTECTION TAILORED TO each customer.

Sunbright was born from my experience as a beach volleyball player. I’m always looking for the best sunblock—one that uses natural ingredients, provides reliable protection, and, most importantly, doesn’t run into my eyes when I sweat. But no product truly met all these factors. That’s why I created Sunbright—to help others who struggle to find a sunblock that suits their skin characteristics. Whether it’s by having sensitive skin or living an active lifestyle like me.